市(shì)場(chǎng)調查
MARKET RESEARCH
針對(duì)單項或系列産品在軌道(dào)産業(yè)領域,自(zì)研究設計(jì)、建設、施工(gōng)、監理(lǐ)、制造到運營(鐵(tiě)路(lù)局,地(dì)鐵(tiě)公司)和(hé)維修養護單位範圍的(de)完全市(shì)場(chǎng)環境中的(de)各項市(shì)場(chǎng)調查。涵蓋大型設備,基礎設施,系統集成,單一設備及零部件(jiàn),自(zì)研發,實驗,應用到市(shì)場(chǎng)化(huà)的(de)全程跟蹤式調查,亦可橫向采集同類産品市(shì)場(chǎng)應用數據(非技(jì)術類),有(yǒu)目的(de)、系統整理(lǐ)行業(yè)市(shì)場(chǎng)信息,為(wèi)企業(yè)參與行業(yè)競争、市(shì)場(chǎng)預測和(hé)經營決策體(tǐ)統客觀資料。
Individual or family of products in the field of track industry, design, construction, manufacturing operation (Railway Bureau, Metro Company) and maintenance company from all the scope of market environment. The market research covers large equipment, infrastructure, system integration, single equipment and spare parts. We can provide market-based tracking survey from research, development, test, applied to market-oriented. We also provide the horizontal acquisition of similar products market data (non-technical). It can help enterprises to participate in the competition in the industry and provide objective information for market forecasts and operational decision making.
品牌推廣
BRAND PROMOTION
在龐大的(de)中國(guó)軌道(dào)行業(yè)市(shì)場(chǎng)中,準确定位産品價值空間(jiān),科(kē)學地(dì)規劃企業(yè)品牌、産品推廣渠道(dào),設定業(yè) 績指标。集品牌營銷、互動營銷、媒體(tǐ)傳播、公關策劃、産品包裝等多種實用手段予以實現(xiàn)。
Accurate positioning of the market space, scientific planning of brand, channels promotion of product and indicators performance setting in the huge Chinese rail industry market. We realized this all by integrated use of brand marketing, interactive marketing, media, public relations planning, product packaging and others.
公關活動
PUBLIC RELATIONS
活動形式:新産品發布會,供求見面會,企業(yè)聯誼會,企業(yè)慶典等。
危機(jī)公關:協助企業(yè)在遇到重大負面效應問(wèn)題時(shí),及時(shí)有(yǒu)效地(dì)通(tōng)過新聞發布會等公關活動 減輕公共輿論對(duì)企業(yè)形象的(de)損害。
現(xiàn)場(chǎng)活動:将學術權威,高(gāo)層領導,重大客戶,邀請至企業(yè)基地(dì)參與各類交流活動。
企業(yè)文(wén)化(huà):根據企業(yè)發展需要,結合企業(yè)和(hé)行業(yè)特點,包裝企業(yè)文(wén)化(huà)、品牌文(wén)化(huà)活動。
Forms of activities: New product release, supply and demand business meeting, corporate celebrations.
Crisis PR: Through press conferences and other public relations activities to reduce the damage to corporate image timely and effective.
On-site activities: Invite academic authority, senior leaders, major customers to visit enterprise base to participate in various exchange activities.
Corporate culture: According to the development needs of enterprises, combined with business and industry characteristics, packaging corporate culture, brand activities.
戰略規劃
STRATEGIC PLANNING
企業(yè)診斷:準确評估企業(yè)管理(lǐ)水(shuǐ)平,運營效率,财務管理(lǐ)水(shuǐ)平,質量管理(lǐ)體(tǐ)系,産品競争力,市(shì)場(chǎng)潛力等方面客觀現(xiàn)狀,發現(xiàn)企業(yè)在行業(yè)市(shì)場(chǎng)中的(de)問(wèn)題,提出改進方案。
産品規劃:針對(duì)企業(yè)和(hé)行業(yè)特點,為(wèi)企業(yè)産品科(kē)學系統的(de)設計(jì)适應行業(yè)市(shì)場(chǎng)方向的(de)産品戰略規劃。
規劃執行:按照(zhào)規劃方案,提出産品戰略規劃的(de)實施步驟和(hé)方法。
Corporate diagnosis: An accurate assessment of the enterprise management level, operational efficiency, financial management, quality management system, product competitiveness, market potential. Find companies problem in the industry market and propose improvement program.
Product Planning: Scientific design and plan for enterprise in product market direction and industry characteristics and strategy.
Planning and implementation: In accordance with the planning scheme, implement the planning steps and methods.